Privacy Policy | Altered Balance

This Privacy Policy explains how Altered Balance (“we”, “us”, “our”) collects and uses your personal data when you visit our website, contact us, or use our services. We are based in the United Kingdom and act as the data controller for the information described below. Questions? Email [email protected].

1. Information we collect

Information you give us

When you complete a form, book a consultation, or contact us, we may collect your name, email address, phone number, business name, and any details you choose to share about your business.

Information we collect automatically

When you visit our website we may collect technical information such as your IP address, browser and device type, pages viewed, and how you arrived at the site, using cookies and similar technologies.

2. How we use your information

To respond to your enquiries and schedule consultations;
To provide, manage, and improve our services;
To send information you have requested or that relates to services you have engaged;
To understand how our website is used and improve it;
To meet our legal and regulatory obligations.

3. Lawful bases for processing

Under UK GDPR we rely on: your consent (which you may withdraw at any time); performance of a contract with you; our legitimate interests in operating and growing our business; and compliance with legal obligations.

4. Cookies and analytics

We use cookies and tools such as Google Tag Manager and Google Analytics to understand site usage. You can control cookies through your browser settings.

5. Who we share your information with

We do not sell your personal data. We share it only with trusted providers who help us operate, including our CRM and booking platforms, website hosting and security (Cloudflare), and analytics (Google). These providers process data on our behalf under appropriate agreements.

6. International transfers

Some providers are based outside the UK. Where personal data is transferred internationally, we take steps to ensure it is protected by appropriate safeguards.

7. How long we keep your information

We keep personal data only for as long as necessary for the purposes in this policy, to provide our services, and to comply with legal obligations.

8. Your rights

Under UK data protection law you have the right to access, correct, delete, or restrict processing of your data, to object to processing, to data portability, and to withdraw consent at any time. To exercise any of these, email [email protected].

9. Complaints

If you have a concern about how we handle your data, please contact us first so we can help. You also have the right to complain to the UK’s Information Commissioner’s Office at ico.org.uk.

10. Changes to this policy

We may update this policy from time to time. The “last updated” date above shows when it was last revised.